Chasm Don’t Lie: The Reality of the Chasm Model Applies to All Companies, Even in a World of Product-Led Growth

Crossing the Chasm Model
The Chasm Model from the Bestseller and Bible of the Tech Industry, Crossing the Chasm.

I am always amazed when I meet a tech entrepreneur and they aren’t familiar with Crossing the Chasm by Geoffrey Moore, a book I consider the bible of the tech industry. The pattern of innovators & early adopters not looking like or acting pragmatic early majority buyers plays out over and over again in…