How to Rehab a Neglected Brand or One That No Longer Fits What You Do

Hopefully you don’t have to rent a Sikorsky to change your brand. Courtesy of Philadelphia Magazine.

On the path to a big outcome, your brand may become tired or no longer relevant. Unfortunately, there is a natural tendency to keep things just the way they are. Small companies are most guilty of this, but large companies do it too. One large company most people are familiar with is Salesforce. This is a massively successful company and a household name. Having said…