My 10 Commandments for Marketing and Product in a Software Startup

Photo Courtesy of Guideposts.org

Reflecting on my 20 years in software and leadership of both Product and Marketing organizations, I’ve seen what works and what doesn’t, working with two giant software companies, one that became one, and 4 that want(ed) to be. I’ve attempted to boil this insight down to 10 commandments that if followed virtually ensure the success of these functions. I am not this grey, this…