The ‘Art of the Deal’ is dead. Enterprise Selling in the Era of Product-Led Growth

Image Courtesy of the Guardian.

Take what you know about enterprise sales in software and get prepared to throw it out the window.

Take what you know about enterprise sales in software and get prepared to throw it out the window. In the era of product-led growth, enterprise sales will entirely change. I had to think about it, but I started my career in…